ONE EURO FOR ONE CENT. 2009, El Rastro, Madrid.

On Sunday the 12th of July 2009, we installed a stall in the Rastro market in Madrid in which we aimed to sell euros for cents. It took us 1 hour and 20 minutes to sell 20 euros. In the context of an economic crisis, we opened a discussion about the relationship between subject and object generated by consumer society. By transforming the seller’s intentions, we alter the buyer’s intentions, in a business in which who truly wins is the one who buys..